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Types of Equity Crowdfunding


Equity crowdfunding is a relatively new fundraising option that has democratized access to capital for entrepreneurs and startups.

Traditionally, startups have relied on loans, personal connections, angel investors, and venture capital to raise funds. These options, however, can be daunting to access, particularly for early-stage startups. Equity crowdfunding allows founders to raise capital from many investors, typically in exchange for equity in the company.

This makes equity crowdfunding a more accessible option for startups, as it does not require them to have a large network of contacts or a proven track record. Equity crowdfunding can also be a good way for startups to build a community of supporters around their business. This article will get into the gist of things, providing key things you should know about equity crowdfunding.

What Is Equity Crowdfunding?

Equity crowdfunding, also known as investment crowdfunding or crowd-investing, is a form of raising capital for early-stage companies and startups by obtaining small investments from a pool of people, usually through crowdfunding sites. In equity crowdfunding, backers receive equity or shares in the company in exchange for their investments, making them partial owners of the business. This contrasts with traditional crowdfunding, where backers typically receive a product, service, or some other non-equity reward in return for their contributions.

But first, here’s a breakdown of equity crowdfunding mechanics:

Business Proposal

The party seeking funding creates a comprehensive proposal stating its business plan, financial goals, and the amount of capital it needs. They should also specify the percentage of equity they can offer in exchange for investments.

Crowdfunding Platform

The party then chooses an equity crowdfunding platform designed for this purpose. Examples of such platforms include Republic, WeFunder, StartEngine, GoFundMe, Crowdcube, Patreon, and SeedInvest.

Marketing and Promotion

The party promotes its campaign on the crowdfunding platform and through other marketing channels to attract potential investors. Creating a compelling pitch, videos, and marketing materials to convince people to invest is crucial.

Investor Contributions

Interested investors review the campaign and decide how much money they want to invest. They can contribute varying amounts, and the platform aggregates these investments.

Equity Distribution

Once the campaign reaches its funding goal, the platform manages the distribution of shares or equity to the investors. The exact process may vary depending on the platform and local regulations.

Ongoing Reporting

After raising capital through equity crowdfunding, companies have reporting obligations to their investors, which often include providing updates on the business’s progress and financial state.

Types of Equity Crowdfunding

Here are some of the common types of equity crowdfunding options:

Regulation Crowdfunding (Title III)

This is perhaps the most common type of equity crowdfunding. It allows small businesses and startups to raise up to $5 million in a one-year period from both accredited and non-accredited investors. However, there are annual investment limits for individual investors based on their income and net worth.

Regulation A+ (Tier 2)

Under this regulation, companies can raise up to $75 million in a one-year period from accredited as well as non-accredited investors. However, it comes with more rigorous disclosure and reporting requirements compared to Regulation Crowdfunding.

Regulation A+ (Tier 1)

Tier 1 is similar to Tier 2 but with a lower fundraising cap of $20 million in a one-year period. Depending on their needs, companies can choose whether to follow state- or SEC-level regulations.

Regulation D (Rule 506(c))

While not considered traditional crowdfunding, Regulation D allows companies to raise unlimited capital from accredited investors through online platforms without extensive public disclosure. It’s a popular choice for more established companies.

Intrastate Crowdfunding

Some states have their own crowdfunding regulations, enabling businesses to raise funds from residents of that specific state. These offerings are typically limited to in-state investors and often have lower compliance requirements.

Startup Equity Crowdfunding

Most equity crowdfunding platforms concentrate on early-stage startups. Investors get the opportunity to support innovative ventures in exchange for a stake in their future success, potentially benefiting from significant growth.

Real Estate Equity Crowdfunding

This niche focuses on real estate investments, allowing individuals to invest in real estate projects. Investors can benefit from rental income, property appreciation, or development profits.

Social Enterprise Equity Crowdfunding

These platforms cater to businesses with a social or environmental mission. Investors in this space seek financial returns with the satisfaction of contributing to a positive social impact.

Blockchain-Based Equity Crowdfunding

By leveraging blockchain technology, these platforms offer transparency and liquidity in the investment process. Blockchain records ownership securely and is able to facilitate the secondary trading of tokens.

Industry-Specific Equity Crowdfunding

Some crowdfunding platforms specialize in particular industries, such as technology, healthcare, or clean energy. This gives investors the opportunity to focus on industries they are passionate about.

Minority-Owned Business Equity Crowdfunding

These platforms prioritize businesses owned by underrepresented groups. Supporting these ventures helps promote diversity and inclusion in entrepreneurship.

Nonprofit Equity Crowdfunding

Some nonprofits offer equity or investment opportunities to supporters. It’s a unique way for nonprofits to raise funds and engage their donor base more deeply.

Convertible Note Crowdfunding

This is a type of crowdfunding in which investors provide a company with a loan that can be converted into equity at a later date. Early-stage startups that aren’t yet ready to set a valuation may opt for convertible note crowdfunding. This can be beneficial for startups that are still developing their products or services or that do not have a strong financial track record.

SAFE Crowdfunding

A simple agreement for future equity, popularly known as a SAFE, is an investment contract that converts into stock after certain trigger events, such as a merger, an acquisition, a round of financing, or an initial public offering. Unlike convertible notes, SAFEs aren’t debts. As such, they don’t have maturity dates, nor do they accrue interest.

Early-stage startups use this financial instrument to delay the challenging task of figuring out how much their company is worth. A SAFE typically has a valuation cap that specifies when investments convert into equity.

Revenue-Sharing Crowdfunding

In this model, investors receive a portion of a company’s revenues for a specified period rather than traditional equity. It can be an attractive option for businesses with consistent cash flows.

What Are the Benefits of Equity Crowdfunding?

Equity crowdfunding has become increasingly popular in recent years as a way for startups and small businesses to raise capital. With multiple platforms, investors have fewer barriers to leveraging opportunities. That said, here are some key advantages:


Equity crowdfunding is more accessible than conventional fundraising methods, such as venture capital. Anyone can invest in an equity crowdfunding campaign, regardless of their wealth or connections. This makes it a viable option for businesses that may have challenges raising capital through traditional channels.

Community Building

Equity crowdfunding can help founders build a community of supporters around their business. Most investors in equity crowdfunding campaigns are typically passionate about the projects they are involved in and are a valuable source of support. This is especially beneficial for businesses that are in the early stages of development.

Control Retention

Founders who use equity crowdfunding typically retain control of their company. This is because equity crowdfunding campaigns typically involve selling a minority stake in the company to investors. This allows founders to maintain their vision for the company and make decisions without having to answer to a board of directors or other investors.

Why Do You Need a Crowdfunding Attorney?

At Fridman Law Firm, our attorneys can help you understand what investment vehicle you require from the different types of equity crowdfunding options. Rather than going through this process alone, you should leverage the legal and business know-how of our equity crowdfunding lawyers, who guide startups and emerging companies as they raise capital. Here are some of the reasons why you need a crowdfunding attorney:

Regulatory Compliance

Crowdfunding is subject to a complex web of federal and state securities regulations. A crowdfunding lawyer ensures that your campaign complies with these laws, reducing the risk of legal issues.

Legal Structure

Choosing the right legal structure for your crowdfunding campaign is crucial. A lawyer can help you determine whether to pursue Regulation Crowdfunding, Regulation A, or another option based on your goals and circumstances.

Platform Selection

Different crowdfunding platforms have varying terms, fees, and rules. An experienced business lawyer can help you select the most suitable platform for your campaign, considering factors like your target audience and fundraising goals.

Disclosure Requirements

Crowdfunding campaigns require extensive disclosures to fully inform potential investors. A lawyer can assist in drafting these disclosures, including financial statements, business plans, and risk factors, to ensure they are compliant.

Due Diligence

As with each industry, conducting due diligence on investors is crucial to protecting your campaign from unqualified investors. A seasoned crowdfunding lawyer can assist in this process to verify investor eligibility.

Investor Accreditation

For certain crowdfunding offerings, like Rule 506(c), you must verify the accreditation status of investors. To ascertain compliance, an equity crowdfunding lawyer is a no-brainer.

Advertising and Marketing

Marketing a crowdfunding campaign calls for careful attention to securities laws. Part of the lawyer’s responsibility is to review the marketing materials to ensure they comply with regulations and do not mislead potential investors.

Escrow Services

Many crowdfunding campaigns use escrow accounts to hold investor funds until funding goals are met. A lawyer can help set up and manage these accounts, assuring investors about transparency and compliance.

Intellectual Property

If your crowdfunding campaign involves intellectual property, such as patents, trademarks, or copyrights, your attorneycan help protect such assets and ensure they are properly disclosed.

Tax Implications

Crowdfunding is not immune to tax implications for both the campaign issuer and investors. An attorney provides vital guidance on these tax considerations, helping you and your investors make informed decisions.

Privacy Concerns

Crowdfunding involves collecting and managing sensitive investor information. A lawyer can address privacy and data protection concerns, ensuring compliance with applicable data privacy laws.

Are There Any Downsides?

Equity crowdfunding campaigns demand a significant amount of time and effort. Launching a successful campaign involves preparing extensive documentation, marketing and promoting the offering, and engaging with potential investors. This can substantially distract founders, who can get distracted from focusing on growing their businesses.

Additionally, the public nature of crowdfunding exposes the company’s financials, strategy, and operations to competitors, which may not be in the business’s best interest. Regulatory compliance requirements can also be burdensome and expensive, requiring legal and financial expertise to effectively navigate crowdfunding matters, and that’s where our legal team comes into the picture.

Discuss the Best Type of Equity Crowdfunding Option for You Today

Equity crowdfunding has revolutionized the traditional fundraising landscape, enabling entrepreneurs to raise capital and providing investors with a wider range of investment opportunities. Additionally, this innovative model has the potential to create a more inclusive investment ecosystem by leveraging the power of the crowd.

As the industry continues to mature and overcome challenges, equity crowdfunding is already playing an increasingly crucial role in the entrepreneurial landscape, shaping the future of finance.

At Fridman Law Firm, we understand the dynamic world of equity crowdfunding and its pivotal role in shaping the future of fundraising for entrepreneurs and startups. With our seasoned team of legal experts, we’re dedicated to ensuring your equity crowdfunding campaign is a success. Call 212-262-9823 now or fill out our contact form to schedule a free proposal.

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